For a successful real estate signage to be effective, it has to be concise, clear, easy to read at a glance, and attract passersby to stop by for a closer look. Your signage just has seconds to make a good impression or your opportunity to sell your land or property is forever lost. You must make sure that your sign is not only well written but also eye-catching. Here are some great tips to help you design an impactful real estate signage that will grab potential buyers’ attention and help sell your property or business.
Negative Space – Try to fill up as much empty space on the sign as you can with descriptive text or images that bring interest to your sign. Adding pictures that show what your home or business has to offer draws potential clients in. Fill up space on the sign with details of your location, such as the address or phone number. It is best to have signs that have multiple photos because they tend to be more memorable. Having signs that have no caption is not only ineffective but will only draw people away from your home or business.
Colorful Signs – Avoid using dark or dull colors because this not only affects your signage but also the entire room where your sign is located. Try to use light and bright colors to draw potential customers into your home or business. Also, try to incorporate certain shapes or symbols that represent your business or home to help people understand where they are headed in terms of their purchase.
Simple Signage – Effective real estate signage should be simple and not cluttered. Your signage does not have to be complex; it should be clean, simple, and appealing at the same time. For example, having an open house sign on your front door encourages people to walk through and see what you have to offer. However, if you have an enclosed in porch sign, there should be a clear path to the front door so people can clearly make their purchase without any obstacles or distractions.
Professionalism Is Important – Make sure your sign company or who uses a professional attitude when providing real estate signage for your open house or sale. Do not choose to work with a sign company or two that is unprofessional or not concerned about providing quality signs. Remember that these signs are an advertisement for your business and therefore it is crucial that you get the best out of every dollar spent. Therefore, look for signs that are made of high quality materials. Signs that are environmentally friendly and materials that will last are always a good choice.
Think Outside The Window – When considering real estate signage, consider how you can use pictures or images from your location to enhance your sign. If your sign is in a place where people are constantly on the go, consider taking photos of your location at various times of the day. This can help to give a more dynamic feel to your signage, making your sign one that people can truly be proud of. Keep in mind that the location of your sign is a representation of your business, so be sure to choose signage that will help you stand out from the crowd.